Il mito della motocicletta come arte

Citroniera delle Scuderie Juvarriane
18 July 2018 – 24 February 2019
extended to 5 May 2019

Motorcycles make us dream. Their bold shapes, the melody of the motor and the bright colours of the gas tanks represent freedom, escape from the world, a race beyond infinity. They are true artistic creations that reveal the inspiration of those who design them and transform our concept of agility and movement.

They are believed to have been invented in 1885 though their aesthetic developed after the Second World War, and in less than 150 years of history some makes and models have earned a place in the collective imagination, from Italian companies such as Ducati and Moto Guzzi, by way of British genius and Japanese efficiency, to finally cross the ocean to the American legend of the Harley Davidson. A journey around the world to discover the stories that made great what Pirsig called “a system of concepts worked out in steel“.

Exactly twenty years after The Art of the Motorcycle, the great exhibition at the Guggenheim Museum in New York that set a record for visitors, Arthemisia and Consorzio delle Residenze Reali Sabaude offer the world of motorcycles the exhibition Easy Rider. Il mito della motocicletta come arte.
With the patronage of the City of Turin, curated by Luca Beatrice, Arnaldo Colasanti and Stefano Fassone, and hosted at the Reggia di Venaria in the halls of the Citroniera delle Scuderie Juvarriane from 18 July 2018 to 24 February 2019.

Many motorcycle models are on display at Venaria, and several evoke legendary films, like the chopper from Easy Rider and the Triumph Bonneville Steve McQueen rode in The Great Escape. Then there are grand prix racers, Giacomo Agostini’s MV Agusta, Valentino Rossi’s Yamaha and Casey Stoner’s Ducati.
Others are vehicles inseparable from travel and adventure: Bettinelli’s legendary Vespa, which travelled 24,000 km from Rome to Saigon, specials that crossed the sandy desert in the Paris-Dakar, as well as enduro, trials and strips of asphalt.

And there’s an important new element: over fifty motorcycle models create a dialogue with contemporary works of art, including explicit references and indirect suggestions. The artists include names such as Antonio Ligabue with Autoritratto con Moto (Self-Portrait with Motorcycle, 1953), Mario Merz with Accelerazione = Sogno (Acceleration = Dream), a historic installation exhibited in various museums since 1972, Pino Pascali with 9 mq di pozzanghere (9 Square Metres of Puddles), realized in 1967, one year before his death.
And there are others: Alighiero Boetti, Rosso Guzzi (Guzzi Red) and Rosso Gilera (Gilera Red, 1971), the large sculpture Vejo by Giuliano Vangi (2010), Gianni Piacentino‘s unpublished photographs High Speed Memories (1971-1976) which testify to his participation in sidecar races and the sculpture Self Portrait Race (1991-1993). We find a grain of authenticity in the paintings of Paul Simonon, former bass player from The Clash, a passionate motorcycle collector.

Photographs and film stills and posters express a 360 degree view of motorcycling. Of course, there is the desire for freedom, anger and the wish to escape, but above all the self-discovery that borders on philosophy and materializes through the journey.
The exhibition Easy Rider tells an extraordinary story that has become a legend: with style, speed and performance, the motorcycle has fuelled the legend of the journey, the conquest of freedom, solitude where nothing separates you from the landscape as you cross it flying on two wheels.

The story unfolds over nine sections: Style, Form and Italian Design; Japan and Technology; Mal d’Afrique; Speed; Yes, to Travel!; London Calling; The American Legend; Land, Mud and Freedom; Motorcycles and the Cinema.

The catalogue is published by Arthemisia Books and includes texts by the curators, contributions by Alessandra Castellani, Franco Daudo, Pietro Grossi, Giorgio Sarti and Ted Simon, Tim Marlow‘s interview with Paul Simonon and Moreno Pisto‘s interviews with champions Valentino Rossi and Giacomo Agostini.

The Art Supporter for the exhibition is Honda Moto.
Technical Sponsor: Bomboogie.
Media Partners: La Stampa,, Motociclismo, Radio Monte Carlo. The event is recommended by Sky Arte HD.


From 26 August to 14 October 2018:
Monday: closing day
Tuesday to Friday: 10 am to 6 pm
Saturday, Sunday and holidays: from 10 am to 7.30 pm

From October 16, 2018
Monday: closing day
Tuesday to Friday: from 9 am to 5 pm
Saturday, Sunday and holidays: from 9 am to 7.30 pm
The ticket offices close 1 hour before the times indicated above

Special openings
Monday, August 13th: 10.00am-5.00pm
Tuesday, August 14: 10.00 -17;
19.00 – 23.30 (with Sere d’Estate ticket)
Wednesday 15 August 10.00 – 19.30
Thursday 1st November 9.00am – 7.30pm
Saturday 8 December 9.00am – 7.30pm
Monday, December 24th closed
Tuesday, December 25th closed
Wednesday, December 26th 9.00am – 7.30pm
Monday, December 31 closed
Tuesday 1st January 11.00am – 7.30pm
Sunday 6 January 9.00am – 7.30pm

General Admission €14
Reduced €12

Information and bookings
tel. +39 011 4992333

Information and bookings for schools
Tel. +39 011 4992355